The company will focus on building the "film and television intelligent manufacturing" brand, implement the strategy of promoting brand construction with high-quality products, and become a high-quality content supplier of cinematic issuing companies, new media and CCTV6. It will strengthen publicity and promotion in the planning, preparation, shooting, post-production and distribution of key cinematic and network movies, and strengthen strategic cooperation to make high-quality brand for advertising transplantation. It will actively participate in the promotion of government projects, especially carry out strategic brand building and marketing activities in the audio-visual new media market. In addition, the company has established a goal combining long-term and short-term development, and will strive to develop into a well-known film company in the industry.
1. Short-term goals (3-5 years)
(1) To complete at least one film of artistic value and participate in the International Top Film Festival.
(2) To preliminary finish the construction of company's business, and make the business scale recognized by the industry.
(3) To preliminary complete the building of the company's brand and continuously improve the company's profit margin.
2. Medium-term goals (5-8 years)
(1) To make the works recognized by the market and the industry, and make good market profits.
(2) To continuously improve the operation of industrial chain, form a large-scale operation, and gradually stabilize the income.
(3) To make the brands widely recognized and gradually develop personal brands of core members.
3. Long-term goals (8-10 years)
(1) To steadily increase the number and quality of works and perfect the market operation.
(2) To steadily develop the industrial chain and expand refinancing.
(3) To form corporate brand, and make invisible value as a booster for corporate development.
